Latest Advertising Campaign

In November last year, Look Good Feel Better unveiled their latest advertising campaign at a media event called the ‘November Issue’ at the Langham Hotel.

The star-studded event launched the striking print ads, designed by TBWA\Whybin, and brought to life by photographer Charlie Smith. The clever artwork highlighted the work of Look Good Feel Better through the use of makeup and makeup tools to literally spell out how looking good can help women with cancer feel better.
Proving that beauty is more than skin deep, but also a powerful communication tool, the campaign was designed with the hope that the motivational messages would really touch hearts.

“We needed to communicate the important link between the makeup and the image transformations we make possible for New Zealand women,” says Yvonne Brownlie, General Manager of Look Good Feel Better.

“Using makeup and makeup tools to form the copy headline was a spark of genius,” she says. “The overall effect gives a fresh look, great relevance to the tools of the beauty trade, and creates a very high impact in the process.”

Charlie Smith, of Charlie Smith Photography says he was thrilled to be involved with developing the Look Good Feel Better campaign. His creative drive came from a desire to create visually stunning ads that not only stood out from the clutter, but also reflected the work of Look Good Feel Better.

“The more unusual the idea was, the better it was going to work,” he says

Click here to see behind the scenes shots from our photo shoot.

Magazines

Since the launch of the new ad campaign, the ‘Pick Make Up’ images have appeared in glossy magazines throughout New Zealand, thanks to the generosity of the New Zealand media.

Adshels

Adshels has also adopted Look Good Feel Better as one if its official charities. The ‘Pick Make Up’ campaign has appeared in over 140 bus shelters around New Zealand cities and towns.